Welcome to IICT Articles

Best Management Practices for Sustainably Growing Your ...

Best Management Practices for Sustainably Growing Your Natural Therapy Business
By IICT  The benchmark for success of any business, including natural therapy, is sustenance and growth. By incorporating the following time tested and tuned management practices into your natural therapy business, you will not only stay afloat and make profits but also increase the scale of...

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Is Your Website Effective in Generating New Leads? We S...

Is Your Website Effective in Generating New Leads? We Show You How in this Natural Therapists Guide
By IICT  It's pretty much a given, that most people research the internet before they decide on buying a product or service. Your website should top the search results and help generate new clients for your business. Is your website working as a powerful lead generation tool? 

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The Hypnotic Premise For Therapy

Redesigning A New Approach To Hypnosis
By Scott Jansen, Conversational Hypnosis Academy Have you ever sat down as a hypnotist and wondered how and why it all happens. And by happens we mean how does a hypnotic intervention actually conclude a powerful change inside of a clients.

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Finding your Point of Difference - A Step-by-Step Guide...

Finding your Point of Difference - A Step-by-Step Guide for Natural Therapists
By IICT  This article explains how you can develop your point of difference, also called the USP or Unique Selling Point. It explains what USP is, why it is important and also takes you through the process of identifying the unique features pertaining to your business, products or services.&...

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How to Advertise your Business Online using Google AdWo...

How to Advertise your Business Online using Google AdWords: A Beginners Guide for Natural Therapists
By IICT  Google AdWords is the most utilised and targeted online advertising method available today.

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Raising Your Vibration Through Self Care

By IICT Member Tripty Hirani, Transformative Holistic Counselling . We are taught from childhood that one must always put others before ourselves otherwise we have been selfish. So most of us go through our lives giving, giving and giving; until we experience burnout.

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How to Get Customer Referrals For Your Natural Therapy ...

How to Get Customer Referrals For Your Natural Therapy Business
By IICT  Customer referral is probably the most effective and least expensive method of expanding your natural therapy business.

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How to Become Super Referable Using Social Media Market...

How to Become Super Referable Using Social Media Marketing
By IICT  Whether you want to reach the world or get in touch with your local community, social media is a valuable tool for your practice.

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How to Cope with Overwhelm While Building a Wellbeing B...

By IICT Member Ginny West, Spirit in Business It’s totally normal to experience overwhelm when you’re trying to run your own business, so here a few simple steps to help you clear space, step back, take a deep breath and bring your focus back to what really matters.

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TOP 5 Marketing Objectives for Your Natural Therapy Bus...

TOP 5 Marketing Objectives for Your Natural Therapy Business Success in 2016
By IICT  Marketing has changed a lot over the past 20 years, moving more into the realm of online marketing and putting less emphasis on traditional media.

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Essential Small Business SEO Guide: How to Achieve a Go...

Essential Small Business SEO Guide: How to Achieve a Google Page One Ranking for your Natural Therapy practice
By IICT  When trying to achieve a Google page one ranking for your natural therapy practice, it is vital to remember that EVERYONE is eager to get to Google’s first page too! 

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Complete what you have begun…

The Essential Review for a Successful 2016
By IICT Member Ginny West, Spirit in Business. It’s amazing how much stuff we leave unfinished, but unfinished projects will leak energy and integrity from your business like nothing else. Whole, completed, fulfilled projects build your skills, your reputation and your brand.

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Top 10 Checklist for Designing your New Website: A Guid...

Top 10 Checklist for Designing your New Website: A Guide for Natural Therapists
By IICT  As a natural therapist, launching your website can be the most crucial step. Since natural therapists follow the B2C (business to consumer) structure of marketing, there are various factors that should be taken into account before launching a website. Therefore, a quick checklist is...

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How to use Facebook Advertising and Get More Fans! A Gu...

How to use Facebook Advertising and Get More Fans! A Guide for Natural Therapists
By IICT  Recording over 1.1 billion active users per month and leading the list of global online communities; there is a reason why every business wants to leverage the “Facebook advantage”.

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Using a Mindfulness Tool to Combat Stress

Using a Mindfulness Tool to Combat Stress
In Australia alone employers pay out over $10 billion dollars a year on workers compensation claims due to stress*. And that is only for those workers who actually submit a worker’s compensation claim, there are known to be many more workers who do not lodge a claim.  

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How to Use Social Media to Attract More Clients to your...

How to Use Social Media to Attract More Clients to your Natural Therapy Practice?
By IICT  You’re passionate about helping people create a healthier and happier life, you provide a great service and customer experience but you’re unsure how to use the world’s most effective marketing channel, social media, to attract more clients and loyal customers?&nbs...

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Starting a Natural Therapy Online Business: The Do's an...

Starting a Natural Therapy Online Business: The Do's and Don'ts
By IICT  There are many modalities and disciplines involved in natural therapy, and a majority of those are well-suited for online business.

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4 Essential Steps for Success for Wellbeing Practitione...

4 Essential Steps for Success for Wellbeing Practitioners
The What, The Why, The Who, The How — 4 Essential Steps for Success for Wellbeing Practitioners By IICT Member Ginny West, Spirit in Business  

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10 Things to Think About Before you Develop a Website: ...

10 Things to Think About Before you Develop a Website: Natural Therapists Guide
By IICT  Your website is your window to the world and an effective marketing tool to make existing clients stay loyal and attract new clients. But how would you reach your targeted audience beating the thousands of therapist websites that come up in the internet search? 

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Opening doors to 800 Natural Therapy modalities (2)

The International Institute for Complementary Therapists is an Institute which is offering Membership for a diverse range of natural health practitioners and healing in 800+ Complementary Therapies. Formed in 2002, the Institute (IICT) has tripled its membership base in as little as 18 months...

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